Coach Her
New!Coach Her
More women leading football
A training programme for women football coaches — and for the game they're set to change. Through 2026, we're equipping a new generation of coaches with real skills, a real network, and the confidence to lead.
Numbers tells it
Coaching football is still, overwhelmingly, a man's job — and the women who do it rarely reach the top.
3.5%
of Sweden's UEFA Pro coaches are women
ECP Report, 2024
2 of 28
Swedish elite clubs have a woman as head coach
ECP Report, 2024
3×
more girls than boys quit football at 16–20
Swedish FA, 2021
3.5%
of Sweden's UEFA Pro coaches are women
ECP Report, 2024
2 of 28
Swedish elite clubs have a woman as head coach
ECP Report, 2024
3×
more girls than boys quit football at 16–20
Swedish FA, 2021
Numbers shows it
2 out of 14 coaches in OBOS Damallsvenskan, the top tier in Sweden, are women.
(And one of them did not attend when this photo was taken.)
Voices from the football pitch
Meet the women making their way forward as football coaches
Name something that inspired you to become a coach
“I wanted to be the coach I would’ve needed when I was younger.”
Lisa HellenbergU17 and U19 coach at Djurgårdens IF
Read moreWhat is your vision for yourself?
“I want to work in elite football for many years to come. I want to keep building experience and go as far as I can. On that journey, I want to make sure the players I coach enjoy football. If they don’t have fun, it will be hard to create development and results.”
Lovisa BergvallU18 coach at Eskilstuna United
Read moreOn inspirations to become a coach
“I’m fueled by people who say it can’t be done. I’m often met with questions like, «Don’t you want to spend more time with your child?» or «Isn't coaching a short-term career – especially for women?» That only motivates me more. I want to prove that it’s possible. That being a woman, a mother, and a coach isn’t a contradiction.”
Matilda BergstrandAssistant coach at Växjö DFF
Read moreWhat needs to be done to bring more women coaches to the elite level?
“This is a difficult question, but if I could say something about it, can we try to get more girls and women to start coaching at a younger age?”
Shannon LynnGoalkeeper coach at FC Rosengård
Read moreWho or what inspired you to become a coach?
“When I was 16, I had two female coaches, Therese Lückner and Lisa Mellberg. They showed me that there was a different kind of career path within football. I’ve always had a passion for helping others develop and I realized early on that I enjoyed analyzing the game and following other players’ progress. ”
Hanna SpetsHead coach at IK Uppsala
Read moreName something that inspired you to become a coach
“I wanted to be the coach I would’ve needed when I was younger.”
Lisa HellenbergU17 and U19 coach at Djurgårdens IF
Read moreWhat is your vision for yourself?
“I want to work in elite football for many years to come. I want to keep building experience and go as far as I can. On that journey, I want to make sure the players I coach enjoy football. If they don’t have fun, it will be hard to create development and results.”
Lovisa BergvallU18 coach at Eskilstuna United
Read moreOn inspirations to become a coach
“I’m fueled by people who say it can’t be done. I’m often met with questions like, «Don’t you want to spend more time with your child?» or «Isn't coaching a short-term career – especially for women?» That only motivates me more. I want to prove that it’s possible. That being a woman, a mother, and a coach isn’t a contradiction.”
Matilda BergstrandAssistant coach at Växjö DFF
Read moreWhat needs to be done to bring more women coaches to the elite level?
“This is a difficult question, but if I could say something about it, can we try to get more girls and women to start coaching at a younger age?”
Shannon LynnGoalkeeper coach at FC Rosengård
Read moreWho or what inspired you to become a coach?
“When I was 16, I had two female coaches, Therese Lückner and Lisa Mellberg. They showed me that there was a different kind of career path within football. I’ve always had a passion for helping others develop and I realized early on that I enjoyed analyzing the game and following other players’ progress. ”
Hanna SpetsHead coach at IK Uppsala
Read more