Coach Her
New!Coach Her
More women leading football
A training programme for women football coaches — and for the game they're set to change. Through 2026, we're equipping a new generation of coaches with real skills, a real network, and the confidence to lead.
Numbers tells it
Coaching football is still, overwhelmingly, a man's job — and the women who do it rarely reach the top.
3.5%
of Sweden's UEFA Pro coaches are women
ECP Report, 2024
2 of 28
Swedish elite clubs have a woman as head coach
ECP Report, 2024
3×
more girls than boys quit football at 16–20
Swedish FA, 2021
3.5%
of Sweden's UEFA Pro coaches are women
ECP Report, 2024
2 of 28
Swedish elite clubs have a woman as head coach
ECP Report, 2024
3×
more girls than boys quit football at 16–20
Swedish FA, 2021
Numbers shows it
2 out of 14 coaches in OBOS Damallsvenskan, the top tier in Sweden, are women.
(And one of them did not attend when this photo was taken.)
Voices from the football pitch
Stories from female coaches from all over the world, both participants and non-participants of the Coach Her program
“Don’t expect that all women want to coach girls and women; some want to coach boys.”
Tova KällströmFootball development officer - coach education
Read more“You aren't supposed to be ready; you just have to be ready to learn.”
Cristal KingHead Coach, Men’s U23 NPL, Tuggeranong United FC
Read more“For sure, I have my own dreams, but in helping them reach theirs, I become a step closer each day to mine.”
Esraa AwadHead Coach at Right to Dream Academy Egypt
Read more“Seeing women who have already made it makes that possibility feel even more real.”
Emilia AnderssonU17 Assistant Coach & First-Team Apprentice Coach at Linköping FC
Read moreBeing a coach matters to me because…
“I get to be the person who believes in someone, and that can change how far they think they can go.”
Julia HellströmAssistant Coach Girls U19 at IFK Göteborg
Read more“Sometimes, to believe in your own potential, you simply need to see someone who has already walked that path.”
Viktoriia BielikGirls' / Women's Football Coach at MDYUSS-Dnipro
Read more“Don’t expect that all women want to coach girls and women; some want to coach boys.”
Tova KällströmFootball development officer - coach education
Read more“You aren't supposed to be ready; you just have to be ready to learn.”
Cristal KingHead Coach, Men’s U23 NPL, Tuggeranong United FC
Read more“For sure, I have my own dreams, but in helping them reach theirs, I become a step closer each day to mine.”
Esraa AwadHead Coach at Right to Dream Academy Egypt
Read more“Seeing women who have already made it makes that possibility feel even more real.”
Emilia AnderssonU17 Assistant Coach & First-Team Apprentice Coach at Linköping FC
Read moreBeing a coach matters to me because…
“I get to be the person who believes in someone, and that can change how far they think they can go.”
Julia HellströmAssistant Coach Girls U19 at IFK Göteborg
Read more“Sometimes, to believe in your own potential, you simply need to see someone who has already walked that path.”
Viktoriia BielikGirls' / Women's Football Coach at MDYUSS-Dnipro
Read moreNews Feed
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Quizzes
Take a shot
How well do you know the issues shaping who gets to lead in football?
